Leveraging Sponsorships Partnered with Fitness Mobile Apps: Effects of Functional Congruence and Incentive Type

Guanxiong Huang

Leveraging Sponsorships Partnered with Fitness Mobile Apps: Effects of Functional Congruence and Incentive Type

Department of Media and Communication

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - Jul 2019
Event	2019 American Academy of Advertising (AAA) Global Conference: Smart Communication for a Digital World - Peking University, Beijing, China Duration: 12 Jul 2019 → 16 Jul 2019 https://www.aaasite.org/global-conference

Conference

Conference	2019 American Academy of Advertising (AAA) Global Conference
Place	China
City	Beijing
Period	12/07/19 → 16/07/19
Internet address	https://www.aaasite.org/global-conference

Bibliographical note

Information for this record is supplemented by the author(s) concerned.

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@conference{41c07460055841a09e0176fb0b9b537a,

title = "Leveraging Sponsorships Partnered with Fitness Mobile Apps: Effects of Functional Congruence and Incentive Type",

author = "Guanxiong Huang",

note = "Information for this record is supplemented by the author(s) concerned.; 2019 American Academy of Advertising (AAA) Global Conference : <i>Smart Communication for a Digital World</i> ; Conference date: 12-07-2019 Through 16-07-2019",

year = "2019",

month = jul,

language = "English",

url = "https://www.aaasite.org/global-conference",

}

TY - CONF

T1 - Leveraging Sponsorships Partnered with Fitness Mobile Apps

T2 - 2019 American Academy of Advertising (AAA) Global Conference

AU - Huang, Guanxiong

N1 - Information for this record is supplemented by the author(s) concerned.

PY - 2019/7

Y1 - 2019/7

M3 - RGC 32 - Refereed conference paper (without host publication)

Y2 - 12 July 2019 through 16 July 2019

ER -