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Leveraging social grouping for organizational endorsement in mobile commerce across cultures: Transforming outgroups into ingroups
Choon Ling Sia, Chuan Hoo Tan, Jinbi Yang, Yani Shi, Jie Wei, Nan Wang
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
1
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(Scopus)