TY - GEN
T1 - Learning Effects of Virtual Game Worlds
T2 - 20th Americas Conference on Information Systems (AMCIS 2014)
AU - Liu, Lili
AU - Ip, Rachael K. F.
AU - Wagner, Christian
AU - Shum, Anna
N1 - Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).
PY - 2014/8
Y1 - 2014/8
N2 - In recent years, there is an increased interest to apply computer games to facilitate training and learning, with the expectation that simulated environment can improve trainees' performance and enjoyment in the learning activities at a relatively low cost. Such expectation is that better immersive capabilities of the computer game environment would lead to better performance, as well as making the exercise more enjoyable. The aim of this research is to confirm such belief, by defining and testing an integrated model of game immersion, enjoyment and performance. To this end, this study posits that visual aspects (in our case, vividness and visual appeal) embedded within the game design would enhance immersion, and ultimately impact on enjoyment and performance. Eighty subjects participated in an empirical test, for which World of Warcraft (WOW)-Mists of Pandaria was selected as the context. The results indicate that vividness is highly related to immersion, while immersion has significant impact on enjoyment and performance.
AB - In recent years, there is an increased interest to apply computer games to facilitate training and learning, with the expectation that simulated environment can improve trainees' performance and enjoyment in the learning activities at a relatively low cost. Such expectation is that better immersive capabilities of the computer game environment would lead to better performance, as well as making the exercise more enjoyable. The aim of this research is to confirm such belief, by defining and testing an integrated model of game immersion, enjoyment and performance. To this end, this study posits that visual aspects (in our case, vividness and visual appeal) embedded within the game design would enhance immersion, and ultimately impact on enjoyment and performance. Eighty subjects participated in an empirical test, for which World of Warcraft (WOW)-Mists of Pandaria was selected as the context. The results indicate that vividness is highly related to immersion, while immersion has significant impact on enjoyment and performance.
KW - Computer games
KW - Enjoyment
KW - Immersion
KW - Performance
UR - http://www.scopus.com/inward/record.url?scp=85067268597&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85067268597&origin=recordpage
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9781632667533
T3 - Americas Conference on Information Systems, AMCIS
SP - 4352
EP - 4362
BT - 20th Americas Conference on Information Systems (AMCIS 2014)
PB - Association for Information Systems
Y2 - 7 August 2014 through 9 August 2014
ER -
