Lacking a Resource or Being One : Money Scarcity versus Time Scarcity Differentially Shape Self-value and Product Judgments
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research - Proceedings |
| Editors | Ayelet Gneezy, Vladas Griskevicius, Patti Williams |
| Publisher | Association for Consumer Research |
| Pages | 890-891 |
| Volume | 45 |
| ISBN (Print) | 978-0-915552-77-1 |
| Publication status | Published - Oct 2017 |
| Externally published | Yes |
Conference
| Title | The 48th Annual Conference of the Association for Consumer Research (ACR) |
|---|---|
| Location | Manchester Grand Hyatt |
| Place | United States |
| City | San Diego, California |
| Period | 26 - 29 October 2017 |
Link(s)
| Document Link | |
|---|---|
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(1c3aa646-2786-4f35-ad66-38711a29d58e).html |
Abstract
This research shows that feelings of money (vs. time) scarcity can lead to different levels of self-deservingness. When individuals are feeling money (vs. time) scarcity, people make negative (vs. positive) self-inferences. The difference in the self-inferences subsequently affect individuals’ perceptions of deservingness.
Citation Format(s)
Lacking a Resource or Being One: Money Scarcity versus Time Scarcity Differentially Shape Self-value and Product Judgments. / So, Jane; Agrawal, Nidhi.
Advances in Consumer Research - Proceedings. ed. / Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45 Association for Consumer Research, 2017. p. 890-891.
Advances in Consumer Research - Proceedings. ed. / Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45 Association for Consumer Research, 2017. p. 890-891.
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
