Knowledge sharing on YouTube
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Knowledge Management in Organizations : 12th International Conference, KMO 2017 Beijing, China, August 21–24, 2017 Proceedings |
| Publisher | Springer |
| Pages | 64-71 |
| ISBN (electronic) | 978-3-319-62698-7 |
| ISBN (print) | 9783319626970 |
| Publication status | Published - Aug 2017 |
Publication series
| Name | Communications in Computer and Information Science |
|---|---|
| Publisher | Springer |
| Volume | 731 |
| ISSN (Print) | 1865-0929 |
| ISSN (electronic) | 1865-0937 |
Conference
| Title | 12th International Conference on Knowledge Management in Organizations (KMO 2017) |
|---|---|
| Location | Beijing Conference Center |
| Place | China |
| City | Beijing |
| Period | 21 - 24 August 2017 |
Link(s)
Abstract
The purpose of the present study is to focus on knowledge sharing by posting video clips in YouTube and its effectiveness. YouTube was chosen as the knowledge transfer channel as it is a popular social media network that enables free interactions among registered users about the particular video clip available. Different video contents were manipulatively created, uploaded and their popularity was tested on YouTube. Video counts are based on YouTube statistics. Using real examples collected on YouTube, several factors were identified as the reasons for the popularity of the video clips; i.e., topic selected, keywords used and urgency of the topic. This paper helps people to develop their video clips on YouTube and to create successful video marketing campaigns on YouTube.
Research Area(s)
- Social media, User participation, Web 2.0, YouTube
Citation Format(s)
Knowledge sharing on YouTube. / Lau, Eric Kin Wai.
Knowledge Management in Organizations : 12th International Conference, KMO 2017 Beijing, China, August 21–24, 2017 Proceedings . Springer, 2017. p. 64-71 (Communications in Computer and Information Science; Vol. 731).
Knowledge Management in Organizations : 12th International Conference, KMO 2017 Beijing, China, August 21–24, 2017 Proceedings . Springer, 2017. p. 64-71 (Communications in Computer and Information Science; Vol. 731).
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
