Knowledge discovery as an aid to organizational creativity

Computers can play an important role in the creative process. With the abundance of data and increasing speed of computers, creativity can now be stimulated and enhanced with knowledge mined from available data. The process is known as knowledge discovery or data mining. Knowledge discovery is the process of discovering interesting associations among data in the database. Users in the creativity process can feed on the discovered associations to generate creative solutions. The objective of this paper is to present knowledge discovery as an aid to creativity. The paper first presents the concept of knowledge discovery and then discusses the various techniques in knowledge discovery. Mednick's associative theory of creative thought serves as the theoretical foundation for this research.