Key Factors in the Triumph of Pokémon GO

Ailie K.Y. Tang

doi:10.1016/j.bushor.2017.05.016

Key Factors in the Triumph of Pokémon GO

Ailie K.Y. Tang^*

^*Corresponding author for this work

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

34 Citations (Scopus)

Abstract

The mobile app market, particularly the app game sector, is a multibillion-dollar space. This study conducted in-depth interviews and two large-scale surveys with a total 1,437 respondents to investigate the consumer behavior of mobile app game players. The app game Pokémon GO became a worldwide phenomenon not only as a social sensation but also as a high profitable business model. Taking the theoretical lens of telepresence theory and social capital theory, this develops a framework to explicate the success factors of Pokémon GO. The theoretical framework also provides guidelines for practitioners who plan to enter the lucrative app game market. © 2017 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.

Original language	English
Pages (from-to)	725-728
Journal	Business Horizons
Volume	60
Issue number	5
Online published	26 Jun 2017
DOIs	https://doi.org/10.1016/j.bushor.2017.05.016
Publication status	Published - Sept 2017
Externally published	Yes

Research Keywords

Mobile app
Game apps
Digital consumer behavior
The Pokémon GO
Augmented reality
App market

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abstract = "The mobile app market, particularly the app game sector, is a multibillion-dollar space. This study conducted in-depth interviews and two large-scale surveys with a total 1,437 respondents to investigate the consumer behavior of mobile app game players. The app game Pok{\'e}mon GO became a worldwide phenomenon not only as a social sensation but also as a high profitable business model. Taking the theoretical lens of telepresence theory and social capital theory, this develops a framework to explicate the success factors of Pok{\'e}mon GO. The theoretical framework also provides guidelines for practitioners who plan to enter the lucrative app game market. {\textcopyright} 2017 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.",

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AB - The mobile app market, particularly the app game sector, is a multibillion-dollar space. This study conducted in-depth interviews and two large-scale surveys with a total 1,437 respondents to investigate the consumer behavior of mobile app game players. The app game Pokémon GO became a worldwide phenomenon not only as a social sensation but also as a high profitable business model. Taking the theoretical lens of telepresence theory and social capital theory, this develops a framework to explicate the success factors of Pokémon GO. The theoretical framework also provides guidelines for practitioners who plan to enter the lucrative app game market. © 2017 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.

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KW - Game apps

KW - Digital consumer behavior

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KW - Augmented reality

KW - App market

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Key Factors in the Triumph of Pokémon GO

Abstract

Research Keywords

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