Just being there matters : Investigating the role of sense of presence in Like behaviors from the perspective of symbolic interactionism
|Journal / Publication||Internet Research|
|Online published||4 Feb 2019|
|Publication status||Published - 2019|
|Link to Scopus||https://www.scopus.com/record/display.uri?eid=2-s2.0-85058108120&origin=recordpage|
Design/methodology/approach - This study identifies the distinctions between post behavior and Like behavior and develops a research model of Like behavior by emphasizing the role of sense of presence from the perspective of symbolic interactionism. The model is tested through a survey with 479 users of WeChat (a popular SNS tool in China). Structural equation modeling, SmartPLS in particular, is used for data analysis.
Findings - Three value perceptions, namely cognitive value, hedonic value and social value, are found to be positively associated with Like intention, and sense of presence is found to affect Like intention both directly and indirectly via the three value perceptions.
Research limitations/implications - The research model is tested based on a specific SNS in China, so whether the conclusions can be applied to other research contexts should be further examined in future research. This study identifies the distinctions between post behavior and Like behavior and suggests to view the Like behavior from the perspective of symbolic interactionism.
Practical implications - The paper outlines ways to effectively promote SNS users’ Like behaviors by enhancing the functions related to three value perceptions, especially by enriching the ways that facilitate interpersonal interactions.
Originality/value - This paper is one of the first to distinguish Like behavior from post behavior in SNS, propose and empirically test a research model of Like behavior. In particular, this paper strengthens the important role of sense of presence from the perspective of symbolic interactionism which has rarely been investigated in prior studies.
- Like behaviour, Perceived value, Sense of presence, Social network site, Symbolic interactionism, User engagement
Just being there matters : Investigating the role of sense of presence in Like behaviors from the perspective of symbolic interactionism. / Wang, Nan; Sun, Yongqiang; Shen, Xiao-Liang; Liu, Dina; Zhang, X.In: Internet Research, Vol. 29, No. 1, 2019, p. 60-81.