Journal self-citation XI: Regulation of "Journal self-referencing" - The substantive role of the AIS code of research conduct

The practice of a publisher requiring authors to include citations to previous articles in the publisher's journals is widely acknowledged to be inappropriate. This paper presents the reasons why that is so. It considers possible means whereby the practice could be subjected to control, and concludes that the primary regulatory vehicle is the Code of Research Conduct of the Association for Information Systems (AIS). The framework created by the original 2003 Code is described, and the extensions approved in principle by the AIS Council in December 2008 are shown to greatly enhance the discipline's ability to bring pressure to bear on publishers that misbehave in this way. © 2009 by the authors.