IT-enabled Interactions and Interfirm Cooperation: The Role of Network Transparency

Miao Li, Chenting Su, Guijun Zhuang, Nan Zhou

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

Abstract

The social network in which suppliers and buyers are embedded in becomes increasingly transparent with the prevalence of IT. However, most prior research about the underlying paths by which IT-enabled interactions affect interfirm cooperation focuses on the dyadic relationship transparency, but overlooks the role of network structure transparency. Based on the social capital theory, the network governance theory, and IT literature, we propose a conceptual model to elaborate on the role of network structure transparency in this influence mechanism, and compare its influence effects with that of dyadic relationship transparency. Specially, we suggest that IT-enabled interactions improve both dyadic relationship transparency and network structure transparency, which in turn improve interfirm resource matching and subsequently interfirm cooperation. Interfirm position asymmetry exaggerates the positive relationship between network structure transparency and resource matching, while has no moderating role on the relationship between dyadic relationship transparency and resource matching. We collected data from 240 manufacturing firms in China, and the results strongly support our hypotheses.
Original languageEnglish
Title of host publicationProceedings of 2016 China Marketing International Conference
Subtitle of host publicationMarketing theory and Practice in Mobile Internet
PublisherAsian Business Association (ABA)
Pages424-424
Publication statusPublished - Jul 2016
EventChina Marketing International Conference 2016 (CMIC) - Qingdao, China
Duration: 8 Jul 201611 Jul 2016
http://www.cnmkt.org/resources/Proceedings_CMIC2016.pdf

Publication series

NameProceedings of China Marketing International Conference
Volume2016
ISSN (Print)2357-190X
ISSN (Electronic)2357-1918

Conference

ConferenceChina Marketing International Conference 2016 (CMIC)
Abbreviated titleCMIC 2016
Country/TerritoryChina
CityQingdao
Period8/07/1611/07/16
Internet address

Research Keywords

  • IT-enabled interactions
  • Network transparency
  • Cooperation

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