Issue competition and attention distraction : A zero-sum theory of agenda-setting
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Detail(s)
Original language | English |
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Pages (from-to) | 825-836 |
Journal / Publication | Journalism & Mass Communication Quarterly |
Volume | 69 |
Issue number | 4 |
Publication status | Published - Dec 1992 |
Externally published | Yes |
Link(s)
Abstract
Classic agenda-setting studies implied a zero-sum process, in which issues compete for media and public attention. Recent time series analyses on single issues have disregarded this central assumption. Evidence from a variety of sources was cited to illustrate that agenda-setting is a zero-sum game, due to the limited carrying capacity of the public agenda. A mathematical model was proposed to incorporate the strengths of both the classic approach and the time series technique. The model was tested with data on three recent issues. Results reveal both mutual competition and one-way attraction among issues. © 1992, Association for Education in Journalism & Mass Communication. All rights reserved.
Citation Format(s)
Issue competition and attention distraction : A zero-sum theory of agenda-setting. / Zhu, Jian-Hua.
In: Journalism & Mass Communication Quarterly, Vol. 69, No. 4, 12.1992, p. 825-836.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review