Is it the content or the person? Examining sexual content in promotional announcements and sexual self-schema

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

1 - 1 out of 1Page size: 20

Research Output

  1. 2007

  2. Is it the content or the person? Examining sexual content in promotional announcements and sexual self-schema

    Ye, Y. & Zhou, S., 2007, Investigating the Use of Sex in Media Promotion and Advertising. Reichert, T. (ed.). Haworth Press, p. 55-73

    Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

    Scopus citations: 1
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