Is it the content or the person? Examining sexual content in promotional announcements and sexual self-schema

Yinjiao Ye; Shuhua Zhou

doi:10.1300/J057v13n01_05

Is it the content or the person? Examining sexual content in promotional announcements and sexual self-schema

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Overview
Research Output

Fingerprint

???publication_fingerprints_help???

Psychology

100

Self-Schemas Psychology

Dependent Variable Psychology

Consumer Attitude Psychology

Research OutputsResearch Output authored by Is it the content or the person? Examining sexual content in promotional announcements and sexual self-schema is tagged with the concept

Find experts having the same concept