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Is Having Rationales Enough? Rethinking Knowledge Enhancement for Multimodal Hateful Meme Detection

  • Junyu Lu
  • , Bo Xu*
  • , Xiaokun Zhang
  • , Haohao Zhu
  • , Kaichun Wang
  • , Liang Yang
  • , Hongfei Lin
  • *Corresponding author for this work

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

Hateful memes are prevalent on the Internet, raising the urgent need for effective detection. Given their implicit nature, incorporating rationales with background knowledge is crucial for enhancing model understanding. However, existing methods often suffer from limited quality of external rationales and misalignment with original meme information. These challenges hinder model comprehension, leading to reduced accuracy and explainability. To address these challenges, we propose a Multimodal Multi-agent Knowledge Enhanced (M2KE) framework for hateful meme detection. M2KE introduces a multi-agent rationale discovery mechanism to extract high-quality rationales relevant to meme content and an adaptive knowledge interaction mechanism to ensure alignment between original meme information and external rationales. Specifically, multi-agent rationale discovery mechanism improves the reliability of rationales by collaboratively verifying and refining them with multiple agents, supported by large language models (LLMs) due to their extensive knowledge. And adaptive knowledge interaction mechanism uses information entropy to dynamically balance the model’s attention between original meme information and external rationales, preventing over-reliance on rationales and enabling a more comprehensive understanding. Experimental results on three datasets demonstrate that M2KE significantly outperforms existing models. Further analysis underscores the importance of effectively integrating accurate rationales to enhance model performance. Disclaimer: Samples in this paper may be considered offensive. © 2025 Copyright held by the owner/author(s).
Original languageEnglish
Title of host publicationSIGIR '25
Subtitle of host publicationProceedings of the 48th International ACM SIGIR Conference on Research and Development in Information Retrieval
PublisherAssociation for Computing Machinery
Pages559-569
Number of pages11
ISBN (Print)979-8-4007-1592-1
DOIs
Publication statusPublished - 13 Jul 2025
Event48th International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR 2025) - Padova Congress Center, Padua, Italy
Duration: 13 Jul 2025 → 17 Jul 2025
https://sigir2025.dei.unipd.it/

Publication series

NameSIGIR - Proceedings of the International ACM SIGIR Conference on Research and Development in Information Retrieval

Conference

Conference48th International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR 2025)
Abbreviated titleSIGIR '25
PlaceItaly
CityPadua
Period13/07/25 → 17/07/25
Internet address

Funding

This research is supported by the Natural Science Foundation of China (No. 62376051), the Liaoning Provincial Natural Science Foundation Joint Fund Program (2023-MSBA-003), and the Fundamental Research Funds for the Central Universities (DUT24LAB123, DUT24MS003).

Research Keywords

  • Hateful meme detection
  • Large language model
  • Web mining

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