Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Overview

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Author(s)

Related Research Unit(s)

Department of Marketing

Detail(s)

Original language	English
Publication status	Published - Feb 2019

Conference

Title	2019 American Marketing Association Winter Academic Conference
Place	United States
City	Austin
Period	22 - 24 February 2019

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(b153cc9d-d414-48d0-aca6-d3bfa5738cd7).html

Research Area(s)

boundary spanner opportunism, collaboration, aggression, tolerance, trust restoration

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

[ RIS ] [ BibTeX ]

Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism. / Zhang, Chun; Zheng, Xu ; Li, Julie Juan.
2019. Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, Texas, United States.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Zhang, C, Zheng, X & Li, JJ 2019, 'Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism', Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, United States, 22/02/19 - 24/02/19.

Zhang, C., Zheng, X., & Li, J. J. (2019). Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism. Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, Texas, United States.

Zhang C, Zheng X , Li JJ. Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism. 2019. Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, Texas, United States.

Zhang, Chun ; Zheng, Xu ; Li, Julie Juan. / Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism. Paper presented at 2019 American Marketing Association Winter Academic Conference, Austin, Texas, United States.