Is collaboration a better way to develop trust after opportunism? Distinguishing firm and boundary spanner opportunism

Chun Zhang
, Xu(Vivian) Zheng^*
, Juan Julie Li

^*Corresponding author for this work

Department of Marketing

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

22 Citations (Scopus)

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Finished
GRF: Governance Mechanisms and Opportunism at the Top and Operating Hierarchical Levels in Marketing Channels
LI, J. J. (Principal Investigator / Project Coordinator)
1/01/18 → 24/12/20
Project: Research