TY - GEN
T1 - Investigating intelligent agents in A 3D virtual world
AU - Kang, Yilin
AU - Nah, Fiona Fui-Hoon
AU - Tan, Ah-Hwee
N1 - Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].
PY - 2012
Y1 - 2012
N2 - Web 3.0 involves "intelligent" web applications that utilize natural language processing, machine-based learning and reasoning, and intelligent techniques to analyze and understand user behavior. In this research, we empirically assess a specific form of Web 3.0 application in the form of intelligent agents that offer assistance to users in the virtual world. Using media naturalness theory, we hypothesize that the use of intelligent agents in the virtual world can enhance user experience by offering a more natural way of communication and assistance to users. We are interested to test if media naturalness theory holds in the context of intelligent agents that function as nonplayer characters in the virtual world. Through this research, we will not only assess the efficacy of a Web 3.0 application but also offer guidelines for creating intelligent agents in the virtual world.
AB - Web 3.0 involves "intelligent" web applications that utilize natural language processing, machine-based learning and reasoning, and intelligent techniques to analyze and understand user behavior. In this research, we empirically assess a specific form of Web 3.0 application in the form of intelligent agents that offer assistance to users in the virtual world. Using media naturalness theory, we hypothesize that the use of intelligent agents in the virtual world can enhance user experience by offering a more natural way of communication and assistance to users. We are interested to test if media naturalness theory holds in the context of intelligent agents that function as nonplayer characters in the virtual world. Through this research, we will not only assess the efficacy of a Web 3.0 application but also offer guidelines for creating intelligent agents in the virtual world.
KW - Intelligent agents
KW - Media naturalness theory
KW - Virtual world
KW - Web 3.0
UR - https://www.scopus.com/pages/publications/84886465677
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84886465677&origin=recordpage
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9781627486040
VL - 5
T3 - International Conference on Information Systems, ICIS 2012
SP - 4030
EP - 4036
BT - International Conference on Information Systems, ICIS 2012
T2 - International Conference on Information Systems, ICIS 2012
Y2 - 16 December 2012 through 19 December 2012
ER -