Investigating continuance intention to follow a brand micro-blog : Perceived value and social identification

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

Overview

Fingerprint

???publication_fingerprints_help???

Social Sciences

follower Social Sciences

intention Social Sciences

identification Social Sciences

theory Social Sciences

adoption Social Sciences

utility Social Sciences

Chinese Social Sciences

model Social Sciences

identity Social Sciences

sample Social Sciences

test Social Sciences

service Social Sciences

information Social Sciences

practice Social Sciences

Research OutputsResearch Output authored by Investigating continuance intention to follow a brand micro-blog is tagged with the concept

Find experts having the same concept