Introduction to the special section on the economic dimensions of advertising media audiences

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@article{45c42b6868e94a2d91b8c325c316ffec,

title = "Introduction to the special section on the economic dimensions of advertising media audiences",

author = "Wildman, \{Steven S.\} and Hairong Li and Napoli, \{Philip M.\}",

year = "2006",

month = jun,

language = "English",

volume = "35",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

number = "2",

}

TY - JOUR

T1 - Introduction to the special section on the economic dimensions of advertising media audiences

AU - Wildman, Steven S.

AU - Li, Hairong

AU - Napoli, Philip M.

PY - 2006/6

Y1 - 2006/6

UR - https://www.scopus.com/pages/publications/33748541608

UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-33748541608&origin=recordpage

M3 - Editorial Preface

SN - 0091-3367

VL - 35

JO - Journal of Advertising

JF - Journal of Advertising

IS - 2

ER -