Internet advertising strategy of multinationals in China : A cross-cultural analysis

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

34 Scopus Citations
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Author(s)

  • Hairong Li
  • Ang Li
  • Shuguang Zhao

Detail(s)

Original languageEnglish
Journal / PublicationInternational Journal of Advertising
Volume28
Issue number1
Publication statusPublished - 2009
Externally publishedYes

Citation Format(s)