TY - JOUR
T1 - International marketing serials
T2 - A retrospective
AU - Hyman, Michael R.
AU - Yang, Zhilin
PY - 2001
Y1 - 2001
N2 - The content of selected international marketing serials, published from 1985 to 1998, is examined. Results show that the authors published in these serials tend to be affiliated irith marketing departments, senior professors, male, and work irith a single co-author. Articles often focus on export and import, promotion, consumer behavior, and country of origin. Empirical studies -often survey research based on one-country convenience samples - are typically drawn from the USA, UK, Japan, Korea, PRC, Canada, and Hong Kong; South America and Africa are less studied regions. Statistical analysis is often limited to univariate and bivariate methods. © MCB University Press,.
AB - The content of selected international marketing serials, published from 1985 to 1998, is examined. Results show that the authors published in these serials tend to be affiliated irith marketing departments, senior professors, male, and work irith a single co-author. Articles often focus on export and import, promotion, consumer behavior, and country of origin. Empirical studies -often survey research based on one-country convenience samples - are typically drawn from the USA, UK, Japan, Korea, PRC, Canada, and Hong Kong; South America and Africa are less studied regions. Statistical analysis is often limited to univariate and bivariate methods. © MCB University Press,.
KW - Literature
KW - Science
KW - Sociology
UR - http://www.scopus.com/inward/record.url?scp=0037800605&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-0037800605&origin=recordpage
U2 - 10.1108/eum0000000006299
DO - 10.1108/eum0000000006299
M3 - RGC 21 - Publication in refereed journal
SN - 0265-1335
VL - 18
SP - 667
EP - 716
JO - International Marketing Review
JF - International Marketing Review
IS - 6
ER -
