International marketing serials : A retrospective

The content of selected international marketing serials, published from 1985 to 1998, is examined. Results show that the authors published in these serials tend to be affiliated irith marketing departments, senior professors, male, and work irith a single co-author. Articles often focus on export and import, promotion, consumer behavior, and country of origin. Empirical studies -often survey research based on one-country convenience samples - are typically drawn from the USA, UK, Japan, Korea, PRC, Canada, and Hong Kong; South America and Africa are less studied regions. Statistical analysis is often limited to univariate and bivariate methods. © MCB University Press,.