International managerial communication : An analysis of project team communication in a china-based country organization

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationIntercultural Communication
Subtitle of host publicationStrategies, Challenges and Research
EditorsBrenda Griffin
PublisherNova Science Publishers, Inc.
Pages43-68
ISBN (Print)9781536118377, 9781536118230
Publication statusPublished - Apr 2017

Abstract

An increasingly large number of Chinese multinational corporations (MNCs) have expanded their presence in global markets at high speed and on a large scale. This paper provides an example of the Chinese pattern of global expansion by investigating a specific successful marketing effort of a MNC headquartered in the People's Republic China (PRC). The marketing effort described and analyzed is the installation of a large-scale customized telecommunication network that a MNC headquartered in the PRC installed for a German MNC. This installation required the setting up and the management of the installation by a project team composed of individuals from both the PRC and Germany. These individuals had varying levels of language competency, differing amounts of intercultural exposure, and varying levels of technical and product knowledge. With their differing backgrounds the team members had to coordinate and integrate their efforts and activities to successfully complete the installation. The paper traces the activities of the project team through a series of five sequential episodes (labeled stages) in the marketing effort from the point of initial contact to the signing of the contract. Along and throughout the course of action, the paper analyzes if and how the varying language competencies, intercultural competencies, and the technical and product knowledge of team members impacted the coordination and integration processes within the team and with the customer. The major findings were that English served as a linking language that enabled direct message exchange and the passing of messages through language link-pins when language competency was inadequate. Genre language competency was found to be a critical success factor although general language competency also was important. Cultural differences existed but did not significantly impact the communication exchange. The data for the study was gathered through eight hour interviews with mid-to upper-level local managers and Chinese expatriates and field notes. The paper concludes with conclusions and implications including suggestions for future research.

Research Area(s)

  • International communication

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

International managerial communication : An analysis of project team communication in a china-based country organization. / Du-Babcock, Bertha.

Intercultural Communication: Strategies, Challenges and Research. ed. / Brenda Griffin. Nova Science Publishers, Inc., 2017. p. 43-68.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review