Intermedia agenda setting between newspapers and microblogs in China

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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Detail(s)

Original languageEnglish
Publication statusPublished - 15 Nov 2014

Conference

TitleFifth Honours Symposium for Asian PhD Students in Communication Research
PlaceSingapore
Period15 - 16 November 2014

Abstract

This study aimed to examine whether intermedia agenda setting takes place between newspapers and microblogs, who has the initiatives of the two media, the nature of the relationships, and the time span needed to generate linkages between two media agendas. Data from four Chinese newspapers and two microblogs were content analyzed to test for intermedia agenda-setting relationships. The MH370 event was used as a case study. This study worked within the traditional methodology of time series to conduct intermedia agenda-setting analysis. No significant correlation was found between the newspapers’ and microblogs’ agendas, but whether intermedia agenda-setting effects take place depends on the type of the news stories. Overall, newspapers need more time to granger causes microblogs’ agendas.

Citation Format(s)

Intermedia agenda setting between newspapers and microblogs in China. / PENG, Kun.

2014. Paper presented at Fifth Honours Symposium for Asian PhD Students in Communication Research, Singapore.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)