Interdiscursive collaboration in public relations contexts

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

5 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)127 - 146
Journal / PublicationIberica
Volume25
Publication statusPublished - Apr 2013

Abstract

Interdiscursive collaborative construction of professional genres (Bhatia, 2004 & 2010; Bremner, 2006; Smart, 2006) within the framework of "communities of practice" (Lave & Wenger, 1991) can be viewed as a useful instrument for developing writing expertise to initiate novice writers into the conventions of corporate writing. Drawing on evidence from public relations (PR) writing contexts in Hong Kong, the paper focuses on the dynamics of participation in collaborative PR practice and on the deconstruction of the collaborative process as evidenced in the deconstruction of various drafts (from brainstorming to the final product) and through the perceptions of some of the key PR practitioners in the industry. The paper will have implications for our understanding of interdiscursivity in genre theory (Bhatia, 2010) and for the collaborative writing process within the academy as well as in the workplace.

Research Area(s)

  • interdiscursive collaboration, genre theory, community of practice, writing, public relations.

Citation Format(s)

Interdiscursive collaboration in public relations contexts. / Bhatia, Vijay K.; Jones, Rodney H.; Bremner, Stephen; Peirson-Smith, Anne.

In: Iberica, Vol. 25, 04.2013, p. 127 - 146.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review