Innovativeness, personal initiative, news affinity and news utility as predictors of the use of mobile phones as news devices

This study examines the predictors of the use of mobile phones as news devices and tests different roles of innovativeness and personal initiative in second-level adoption, which refers to the acceptance of a distinctive function serving a communication purpose other than that for which a technology device was originally designed. Taking the use of mobile phones to access news as a case of second-level adoption, findings indicated that personal initiative was a stronger predictor of mobile phone use than innovativeness, but the effect of innovativeness on mobile phone use moderated by personal initiative was not confirmed. News affinity was a significant predictor of the frequency and amount of time mobile phones were used as news devices, while news utility was a weak predictor of the frequency of mobile phone use. The findings partly confirmed the different roles of innovativeness and personal initiative in the context of second-level adoption. © 2013 Copyright The Centre for Chinese Media and Comparative Communication Research, The Chinese University of Hong Kong.