TY - GEN
T1 - Information search patterns on product comparison services in E-commerce websites
AU - Lee, Hong-Hee
AU - Chen, Liqiang
AU - Fui-Hoon Nah, Fiona
N1 - Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].
PY - 2005
Y1 - 2005
N2 - It is important for firms to help customers find the products or information they need in order to increase sales and promote return visits to their websites. Hence, the presentation of product information is very important in e-commerce websites. In this research, we study how disposition styles can influence browsing patterns. The pilot test results show that people are inclined to use feature information paths in the vertical disposition style and product information paths in the horizontal disposition style. With vertical disposition, users are more likely to follow feature information paths which may help them focus on comparisons across products.
AB - It is important for firms to help customers find the products or information they need in order to increase sales and promote return visits to their websites. Hence, the presentation of product information is very important in e-commerce websites. In this research, we study how disposition styles can influence browsing patterns. The pilot test results show that people are inclined to use feature information paths in the vertical disposition style and product information paths in the horizontal disposition style. With vertical disposition, users are more likely to follow feature information paths which may help them focus on comparisons across products.
KW - E-commerce
KW - Information paths
KW - Product comparison
KW - Search patterns
UR - http://www.scopus.com/inward/record.url?scp=84870036696&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84870036696&origin=recordpage
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9781604235531
VL - 5
T3 - Association for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005: A Conference on a Human Scale
SP - 2292
EP - 2297
BT - Association for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005: A Conference on a Human Scale
T2 - 11th Americas Conference on Information Systems, AMCIS 2005
Y2 - 11 August 2005 through 15 August 2005
ER -