Individual's charity intention in Hong Kong: An empirical study on charitable behavior

Jennifer C. Y. Ng; Kin Keung Lai; Yanhui Chen

doi:10.1109/CSO.2011.154

Individual's charity intention in Hong Kong: An empirical study on charitable behavior

Jennifer C. Y. Ng, Kin Keung Lai, Yanhui Chen

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

6 Citations (Scopus)

Abstract

this paper is aimed at studying the factors that affect donors' charity intentions. Associated with the theory of planned behavior, a structural equation model incorporating individual's attitude, individual moral norm and subjective norm is proposed to measure donors' experiential value and donation intention. Results of analysis of empirical data of Hong Kong's donors/volunteers show that individual's attitudes toward charitable organization, philanthropy and charitable activity impact both the experiential value and charity intention positively, while the individual's moral norm only impacts the experiential value and subject norm impacts neither experiential value nor charity intention. The paper offers new insights into, individual's charity behavior. Besides, it explores the factors that affect donors' experiential value and charity intention. Furthermore it provides implications for fundraisers. © 2011 IEEE.

Original language	English
Title of host publication	Proceedings - 4th International Joint Conference on Computational Sciences and Optimization, CSO 2011
Pages	436-440
DOIs	https://doi.org/10.1109/CSO.2011.154
Publication status	Published - 2011
Event	4th International Joint Conference on Computational Sciences and Optimization, CSO 2011 - Kunming, Lijiang, Yunnan, China Duration: 15 Apr 2011 → 19 Apr 2011

Conference

Conference	4th International Joint Conference on Computational Sciences and Optimization, CSO 2011
Place	China
City	Kunming, Lijiang, Yunnan
Period	15/04/11 → 19/04/11

Research Keywords

Charitable behavioral
Charity intention
Theory of planned behavior

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10.1109/CSO.2011.154

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title = "Individual's charity intention in Hong Kong: An empirical study on charitable behavior",

abstract = "this paper is aimed at studying the factors that affect donors' charity intentions. Associated with the theory of planned behavior, a structural equation model incorporating individual's attitude, individual moral norm and subjective norm is proposed to measure donors' experiential value and donation intention. Results of analysis of empirical data of Hong Kong's donors/volunteers show that individual's attitudes toward charitable organization, philanthropy and charitable activity impact both the experiential value and charity intention positively, while the individual's moral norm only impacts the experiential value and subject norm impacts neither experiential value nor charity intention. The paper offers new insights into, individual's charity behavior. Besides, it explores the factors that affect donors' experiential value and charity intention. Furthermore it provides implications for fundraisers. {\textcopyright} 2011 IEEE.",

keywords = "Charitable behavioral, Charity intention, Theory of planned behavior",

author = "Ng, {Jennifer C. Y.} and Lai, {Kin Keung} and Yanhui Chen",

year = "2011",

doi = "10.1109/CSO.2011.154",

language = "English",

isbn = "9780769543352",

pages = "436--440",

booktitle = "Proceedings - 4th International Joint Conference on Computational Sciences and Optimization, CSO 2011",

note = "4th International Joint Conference on Computational Sciences and Optimization, CSO 2011 ; Conference date: 15-04-2011 Through 19-04-2011",

}

Ng, JCY, Lai, KK & Chen, Y 2011, Individual's charity intention in Hong Kong: An empirical study on charitable behavior. in Proceedings - 4th International Joint Conference on Computational Sciences and Optimization, CSO 2011., 5957697, pp. 436-440, 4th International Joint Conference on Computational Sciences and Optimization, CSO 2011, Kunming, Lijiang, Yunnan, China, 15/04/11. https://doi.org/10.1109/CSO.2011.154

Individual's charity intention in Hong Kong: An empirical study on charitable behavior. / Ng, Jennifer C. Y.; Lai, Kin Keung; Chen, Yanhui.
Proceedings - 4th International Joint Conference on Computational Sciences and Optimization, CSO 2011. 2011. p. 436-440 5957697.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - Individual's charity intention in Hong Kong

T2 - 4th International Joint Conference on Computational Sciences and Optimization, CSO 2011

AU - Ng, Jennifer C. Y.

AU - Lai, Kin Keung

AU - Chen, Yanhui

PY - 2011

Y1 - 2011

N2 - this paper is aimed at studying the factors that affect donors' charity intentions. Associated with the theory of planned behavior, a structural equation model incorporating individual's attitude, individual moral norm and subjective norm is proposed to measure donors' experiential value and donation intention. Results of analysis of empirical data of Hong Kong's donors/volunteers show that individual's attitudes toward charitable organization, philanthropy and charitable activity impact both the experiential value and charity intention positively, while the individual's moral norm only impacts the experiential value and subject norm impacts neither experiential value nor charity intention. The paper offers new insights into, individual's charity behavior. Besides, it explores the factors that affect donors' experiential value and charity intention. Furthermore it provides implications for fundraisers. © 2011 IEEE.

AB - this paper is aimed at studying the factors that affect donors' charity intentions. Associated with the theory of planned behavior, a structural equation model incorporating individual's attitude, individual moral norm and subjective norm is proposed to measure donors' experiential value and donation intention. Results of analysis of empirical data of Hong Kong's donors/volunteers show that individual's attitudes toward charitable organization, philanthropy and charitable activity impact both the experiential value and charity intention positively, while the individual's moral norm only impacts the experiential value and subject norm impacts neither experiential value nor charity intention. The paper offers new insights into, individual's charity behavior. Besides, it explores the factors that affect donors' experiential value and charity intention. Furthermore it provides implications for fundraisers. © 2011 IEEE.

KW - Charitable behavioral

KW - Charity intention

KW - Theory of planned behavior

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DO - 10.1109/CSO.2011.154

M3 - RGC 32 - Refereed conference paper (with host publication)

SN - 9780769543352

SP - 436

EP - 440

BT - Proceedings - 4th International Joint Conference on Computational Sciences and Optimization, CSO 2011

Y2 - 15 April 2011 through 19 April 2011

ER -

Individual's charity intention in Hong Kong: An empirical study on charitable behavior

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