TY - JOUR
T1 - Implicit Consumer Animosity
T2 - A Primary Validation
AU - Cai, Huajian
AU - Fang, Xiang
AU - Yang, Zhilin
AU - Song, Hairong
PY - 2012/7
Y1 - 2012/7
N2 - The present study validated implicit animosity as a unique determinant of consumer behavior in the context of Chinese animosity toward Japan. The Implicit Association Test (IAT) was employed to measure implicit Chinese animosity toward Japan. The results showed that (a) implicit animosity was distinct from consumer ethnocentrism; (b) implicit animosity was significantly correlated with war animosity, but not with economic animosity; and (c) implicit animosity exerted negative impacts on purchase intention, independent of explicit animosity, consumer ethnocentrism, and product judgment. Taken together, these findings provide initial evidence of discriminant, convergent, and predictive validity for implicit animosity, highlighting the importance of taking implicit animosity into account in future animosity research. © 2012 Wiley Periodicals, Inc.
AB - The present study validated implicit animosity as a unique determinant of consumer behavior in the context of Chinese animosity toward Japan. The Implicit Association Test (IAT) was employed to measure implicit Chinese animosity toward Japan. The results showed that (a) implicit animosity was distinct from consumer ethnocentrism; (b) implicit animosity was significantly correlated with war animosity, but not with economic animosity; and (c) implicit animosity exerted negative impacts on purchase intention, independent of explicit animosity, consumer ethnocentrism, and product judgment. Taken together, these findings provide initial evidence of discriminant, convergent, and predictive validity for implicit animosity, highlighting the importance of taking implicit animosity into account in future animosity research. © 2012 Wiley Periodicals, Inc.
UR - http://www.scopus.com/inward/record.url?scp=84863521013&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84863521013&origin=recordpage
U2 - 10.1111/j.1559-1816.2012.00911.x
DO - 10.1111/j.1559-1816.2012.00911.x
M3 - RGC 21 - Publication in refereed journal
SN - 0021-9029
VL - 42
SP - 1651
EP - 1674
JO - Journal of Applied Social Psychology
JF - Journal of Applied Social Psychology
IS - 7
ER -