Impact of Perspective Taking on Reviewer Behavior : A Multi-Method Exploration

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publication38th International Conference on Information Systems (ICIS 2017)
Subtitle of host publicationTransforming Society with Digital Innovation
PublisherAssociation for Information Systems
Pages4966-4980
Volume7
ISBN (Print)9781510853690
Publication statusPublished - 11 Dec 2017

Conference

Title38th International Conference on Information Systems, ICIS 2017
LocationCOEX, Convention and Exhibition Center
PlaceKorea, Republic of
CitySeoul
Period10 - 13 December 2017

Abstract

While the existing literature on antecedents of review helpfulness has primarily focused on the direct impact of a variety of individual factors and offered an increasingly long list of recommendations for reviewers and review platforms, few studies have taken a more holistic view or examined how reviewer behaviors can be shaped by the writing guidelines. In this paper, we explore how taking the perspective of prospective consumers, a holistic recommendation that can be easily integrated into writing guidelines, can systematically shape the way reviewers write reviews and subsequently affect the perceived value of their produced content. Extending the concepts of intuition and lay theories, we predict that perspective taking is positively associated with perceived review helpfulness, and that this association can be explained through information amount and information objectivity. Two studies with distinct methodologies provided consistent evidence for our predictions. Our findings provide important implications for both theory and practice.

Research Area(s)

  • Consumer decision making, Electronic commerce, Online reviews, Perspective taking, Review helpfulness, Reviewer behavior

Bibliographic Note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Citation Format(s)

Impact of Perspective Taking on Reviewer Behavior : A Multi-Method Exploration. / Peng, Chih Hung; Wei, Chih-Ping; Yin, Dezhi; Zhang, Han.

38th International Conference on Information Systems (ICIS 2017): Transforming Society with Digital Innovation. Vol. 7 Association for Information Systems, 2017. p. 4966-4980.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)