TY - JOUR
T1 - Impact of informational factors on online recommendation credibility
T2 - The moderating role of source credibility
AU - Luo, Chuan
AU - Luo, Xin
AU - Schatzberg, Laurie
AU - Sia, Choon Ling
PY - 2013/12
Y1 - 2013/12
N2 - This study investigates the moderating effect of recommendation source credibility on the causal relationships between informational factors and recommendation credibility, as well as its moderating effect on the causal relationship between recommendation credibility and recommendation adoption. Using data from 199 responses from a leading online consumer discussion forum in China, we find that recommendation source credibility significantly moderates two informational factors' effects on readers' perception of recommendation credibility, each in a different direction. Further, we find that source credibility negatively moderates the effect of recommendation credibility on recommendation adoption. © 2013 Elsevier B.V.
AB - This study investigates the moderating effect of recommendation source credibility on the causal relationships between informational factors and recommendation credibility, as well as its moderating effect on the causal relationship between recommendation credibility and recommendation adoption. Using data from 199 responses from a leading online consumer discussion forum in China, we find that recommendation source credibility significantly moderates two informational factors' effects on readers' perception of recommendation credibility, each in a different direction. Further, we find that source credibility negatively moderates the effect of recommendation credibility on recommendation adoption. © 2013 Elsevier B.V.
KW - Recommendation completeness
KW - Recommendation credibility
KW - Recommendation persuasiveness
KW - Source credibility
UR - http://www.scopus.com/inward/record.url?scp=84889093723&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84889093723&origin=recordpage
U2 - 10.1016/j.dss.2013.05.005
DO - 10.1016/j.dss.2013.05.005
M3 - RGC 21 - Publication in refereed journal
SN - 0167-9236
VL - 56
SP - 92
EP - 102
JO - Decision Support Systems
JF - Decision Support Systems
IS - 1
ER -