Impact of informational factors on online recommendation credibility: The moderating role of source credibility

Chuan Luo, Xin Luo, Laurie Schatzberg, Choon Ling Sia

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

178 Citations (Scopus)

Abstract

This study investigates the moderating effect of recommendation source credibility on the causal relationships between informational factors and recommendation credibility, as well as its moderating effect on the causal relationship between recommendation credibility and recommendation adoption. Using data from 199 responses from a leading online consumer discussion forum in China, we find that recommendation source credibility significantly moderates two informational factors' effects on readers' perception of recommendation credibility, each in a different direction. Further, we find that source credibility negatively moderates the effect of recommendation credibility on recommendation adoption. © 2013 Elsevier B.V.
Original languageEnglish
Pages (from-to)92-102
JournalDecision Support Systems
Volume56
Issue number1
Online published20 May 2013
DOIs
Publication statusPublished - Dec 2013

Research Keywords

  • Recommendation completeness
  • Recommendation credibility
  • Recommendation persuasiveness
  • Source credibility

Fingerprint

Dive into the research topics of 'Impact of informational factors on online recommendation credibility: The moderating role of source credibility'. Together they form a unique fingerprint.

Cite this