Impact of customer environmental attitude-behavior gap
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Pages (from-to) | 802–817 |
Journal / Publication | Journal of Travel & Tourism Marketing |
Volume | 40 |
Issue number | 9 |
Online published | 25 Dec 2023 |
Publication status | Published - 2023 |
Link(s)
Abstract
This study investigates how the customer environmental attitude-behavior gap affects a hotel’s total carbon emissions and profits. Results indicate that this gap does not affect the emissions and profits in the peak season but does so in the off-season. It leads to hotel underpricing, thus resulting in occupancy increase, but emission increase and profit decrease. The negative impacts intensify if more customers promising support for emission reduction have the attitude-behavior gap. However, if more customers holding negative environmental attitudes change attitudes but still have this gap, the impacts of the gap on the emissions and profits vary with market situations. © 2023 Informa UK Limited, trading as Taylor & Francis Group.
Research Area(s)
- Climate change, carbon emission, environmental attitude, green customer behavior, sustainable management, green practice, hotel pricing, green hotel, hotel management, green marketing
Citation Format(s)
Impact of customer environmental attitude-behavior gap. / Lin, Yaqin; Wu, Don; Chiu, Chun-Hung.
In: Journal of Travel & Tourism Marketing, Vol. 40, No. 9, 2023, p. 802–817.
In: Journal of Travel & Tourism Marketing, Vol. 40, No. 9, 2023, p. 802–817.
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review