Impact of customer environmental attitude-behavior gap

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

4 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)802–817
Journal / PublicationJournal of Travel & Tourism Marketing
Volume40
Issue number9
Online published25 Dec 2023
Publication statusPublished - 2023

Abstract

This study investigates how the customer environmental attitude-behavior gap affects a hotel’s total carbon emissions and profits. Results indicate that this gap does not affect the emissions and profits in the peak season but does so in the off-season. It leads to hotel underpricing, thus resulting in occupancy increase, but emission increase and profit decrease. The negative impacts intensify if more customers promising support for emission reduction have the attitude-behavior gap. However, if more customers holding negative environmental attitudes change attitudes but still have this gap, the impacts of the gap on the emissions and profits vary with market situations. © 2023 Informa UK Limited, trading as Taylor & Francis Group.

Research Area(s)

  • Climate change, carbon emission, environmental attitude, green customer behavior, sustainable management, green practice, hotel pricing, green hotel, hotel management, green marketing

Citation Format(s)

Impact of customer environmental attitude-behavior gap. / Lin, Yaqin; Wu, Don; Chiu, Chun-Hung.
In: Journal of Travel & Tourism Marketing, Vol. 40, No. 9, 2023, p. 802–817.

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review