How Story Works in Mobile App Stores? Exploring the Same-Side Effect from the Storytelling Perspective
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | International Conference on Information Systems 2019 Proceedings |
| Publisher | Association for Information Systems |
| Number of pages | 9 |
| ISBN (Electronic) | 9780996683197 |
| Publication status | Published - Dec 2019 |
Publication series
| Name | International Conference on Information Systems, ICIS |
|---|---|
| Publisher | Association for Information Systems |
Conference
| Title | 40th International Conference on Information Systems (ICIS 2019) |
|---|---|
| Location | Internationales Congress Center München (ICM) |
| Place | Germany |
| City | Munich |
| Period | 15 - 18 December 2019 |
Link(s)
| Document Link | Links
|
|---|---|
| Link to Scopus | https://www.scopus.com/record/display.uri?eid=2-s2.0-85114902275&origin=recordpage |
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(0e7f116d-0f62-49cb-800e-23cbe64eea77).html |
Abstract
The growing number of mobile apps has contributed to an innovation diffusion paradox whereby the accelerated pace with which mobile apps are being developed and updated has stymied their own diffusion. Due to consumers' limited personal involvement with mobile apps, storytelling, as an emerging and novel product recommendation format, is gaining traction as a promotional mechanism for diffusing mobile apps within the ecosystem. Storytelling is particularly amenable to the context of mobile app stores by giving affective meaning to the focal app being promoted and strengthening its association with other apps available from these stores. To this end, we construct a research model to illustrate how consumers' demand for related mobile apps is shaped by similarity in functional and visual attributes between these apps and the focal app being promoted via storytelling. Our model also sheds light on how the preceding effects could be mitigated by within-developer influence.
Research Area(s)
- Functional similarity, Same-side effect, Storytelling, Visual similarity, Within-developer influence
Bibliographic Note
Research Unit(s) information for this publication is provided by the author(s) concerned.
Citation Format(s)
How Story Works in Mobile App Stores? Exploring the Same-Side Effect from the Storytelling Perspective. / XIONG, Bingqing; FU, Mengyao; WANG, Weiquan.
International Conference on Information Systems 2019 Proceedings. Association for Information Systems, 2019. 2763 (International Conference on Information Systems, ICIS).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
