How Social Media Transforms Idea Co-Creation: The Influence of Social Network on Idea Generation in Crowdsourcing

Jianjun Zhu, Yiyan LI, Kimmy Wa Chan

Research output: Conference Papers › RGC 31B - Invited conference paper (non-refereed items) › Yes

Original language	English
Publication status	Published - 25 Jun 2012
Event	Marketing Scholar Forum X: Latest challenges in research in marketing - , China Duration: 25 Jun 2012 → 26 Jun 2012

Conference	Marketing Scholar Forum X: Latest challenges in research in marketing
Place	China
Period	25/06/12 → 26/06/12

Other Access Options

@conference{d5d40ad22db24e958e550ffad73f5846,

title = "How Social Media Transforms Idea Co-Creation: The Influence of Social Network on Idea Generation in Crowdsourcing",

author = "Jianjun Zhu and Yiyan LI and Chan, {Kimmy Wa}",

year = "2012",

month = jun,

day = "25",

language = "English",

note = "Marketing Scholar Forum X: Latest challenges in research in marketing ; Conference date: 25-06-2012 Through 26-06-2012",

}