Abstract
Online tourism communities are becoming commonplace. Yet, there is little research that have examined tourism product bundling through digital storytelling in online tourism communities. To this end, we constructed a research model that posits digital storytelling as a mechanism for tourism product bundling in online tourism communities. Specifically, we postulate that perceptual and conceptual fluency of digital storytelling would influence travelers’ responses as categorized along the dimensions of immediate response versus delayed response and private response versus public response. We plan to conduct secondary data analysis to validate our proposed hypotheses.
| Original language | English |
|---|---|
| Title of host publication | PROCEEDINGS OF The 13th China Summer Workshop on Information Management |
| Pages | 515-521 |
| Number of pages | 7 |
| Publication status | Published - Jun 2019 |
| Event | The 13th China Summer Workshop on Information Management (CSWIM 2019) - Hilton Hotel, Shenzhen , China Duration: 29 Jun 2019 → 30 Jun 2019 Conference number: 13 http://2019.cswimworkshop.org/ http://2019.cswimworkshop.org/wp-content/uploads/2017/01/CSWIM2019-Proceedings-0624.pdf http://2019.cswimworkshop.org/wp-content/uploads/2017/01/CSWIM-2019-Program_Final.pdf |
Conference
| Conference | The 13th China Summer Workshop on Information Management (CSWIM 2019) |
|---|---|
| Abbreviated title | CSWIM 2019 |
| Place | China |
| City | Shenzhen |
| Period | 29/06/19 → 30/06/19 |
| Internet address |
Bibliographical note
Research Unit(s) information for this publication is provided by the author(s) concerned.Research Keywords
- Perceptual Fluency
- Conceptual Fluency
- Digital Storytelling
- Traveler Response