How positive informational social influence affects consumers' decision of Internet shopping?

Matthew K. O. Lee, Christy M. K. Cheung, Choon Ling Sia, Kai H. Lim

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

42 Citations (Scopus)

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Economics, Econometrics and Finance

Psychology