TY - GEN
T1 - How positive informational social influence affects consumers' decision of Internet shopping?
AU - Lee, Matthew K. O.
AU - Cheung, Christy M. K.
AU - Sia, Choon Ling
AU - Lim, Kai H.
PY - 2006
Y1 - 2006
N2 - Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before considering adopting it. This study explores how positive informational social influence affects consumers' decision of Internet shopping using a laboratory experiment. The research results reveal that positive informational social influence reinforces the relationships between perceived ease of use and consumer attitude toward Internet shopping, as well as attitude and their intention to shop. Implications for the current investigation and future research directions are provided. © 2006 IEEE.
AB - Given the amount of perceived risk involved in Internet shopping, many potential Internet shoppers tend to wait and observe the experiences of others who have tried it before considering adopting it. This study explores how positive informational social influence affects consumers' decision of Internet shopping using a laboratory experiment. The research results reveal that positive informational social influence reinforces the relationships between perceived ease of use and consumer attitude toward Internet shopping, as well as attitude and their intention to shop. Implications for the current investigation and future research directions are provided. © 2006 IEEE.
KW - Attitude
KW - Behavioral intention
KW - Belief
KW - Internet shopping
KW - Positive informational social influence
UR - http://www.scopus.com/inward/record.url?scp=33749637525&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-33749637525&origin=recordpage
U2 - 10.1109/HICSS.2006.204
DO - 10.1109/HICSS.2006.204
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 0769525075
SN - 9780769525075
VL - 6
SP - 115a
BT - Proceedings of the Annual Hawaii International Conference on System Sciences
T2 - 39th Annual Hawaii International Conference on System Sciences, HICSS'06
Y2 - 4 January 2006 through 7 January 2006
ER -