How open search strategies align with firms' radical and incremental innovation : evidence from China

The purpose of this paper is to describe the ways in which open search strategies (i.e. open search breadth and open search depth) align with firms' radical and incremental innovation. By analysing survey data collected from 162 firms in Chinese high-tech markets, we found that a firm pursuing radical innovation benefits more from open search breadth than open search depth to achieve its performance goals; in contrast, a firm processing incremental innovation benefits more from open search depth than open search breadth to improve its performance. Based on these results, managers should pay attention to the fit between open search strategies and radical/incremental innovation. This study not only contributes to the studies of search strategies by identifying the parallel relationship of open search strategies and two types of innovation, but also enriches the theory of open innovation with an empirical analysis. © 2014 © 2014 Taylor & Francis.