Abstract
Temporal framing is a messaging strategy that highlights either the proximal or distant consequences of a recommended behavior in communication efforts. This meta-analysis investigated the relative persuasiveness of proximal- versus distal-framed messages. The findings supported the overall small advantage of proximal versus distal frames in facilitating persuasion (r = 0.0706). In terms of specific outcomes, proximal frames were more effective than distal frames in increasing risk perception (r = 0.1216) and behavioral intention (r = 0.0776). However, no such effects were found on attitude or actual behavior. Sample type (student vs. nonstudent) and participant age moderated the temporal framing effect.
| Original language | English |
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| Publication status | Published - 5 Aug 2021 |
| Event | 104th Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC 2021) - Virtual, New Orleans, United States Duration: 4 Aug 2021 → 7 Aug 2021 http://aejmc.org/events/virtual21/ https://www.aejmc.org/home/2021/06/2021-abstracts/ |
Conference
| Conference | 104th Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC 2021) |
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| Abbreviated title | AEJMC21 |
| Country/Territory | United States |
| City | New Orleans |
| Period | 4/08/21 → 7/08/21 |
| Internet address |