How does Virtual Reality Matter? Evidence from an Online Real Estate Platform
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | ICIS 2020 PROCEEDINGS |
| Publisher | Association for Information Systems |
| ISBN (Print) | 978-1-7336325-5-3 |
| Publication status | Published - Dec 2020 |
Publication series
| Name | International Conference on Information Systems, ICIS - Making Digital Inclusive: Blending the Local and the Global |
|---|
Conference
| Title | 41st International Conference on Information Systems (ICIS 2020) |
|---|---|
| Location | Virtual |
| Place | India |
| Period | 13 - 16 December 2020 |
Link(s)
Abstract
Virtual reality (VR) develops rapidly and has been employed in a broad field of business. The interactivity and vividness of VR can bring users the experience of telepresence. Prior literature shows that VR may affect consumers' attitudes, but the ease of use can also be a challenge. In this paper, we study how the VR Tour affects properties' selling procedure in an online real estate platform and identify its role of delivering information. We find that VR Tour demonstrates a short-run deceleration effect and a long-run acceleration effect on the selling time of properties. The badge of VR could attract consumers' attention before using VR Tour. After exploiting information provided by VR Tour, consumers can more effectively discern property quality and improve their intention of offline house visits. VR Tour is a good substitute for pictures. Sellers don't need to demonstrate abundant pictures simultaneously if VR Tour is supported.
Research Area(s)
- Consumer decision-making process, Real estate platform, Selling procedure, Survival analysis, Virtual reality
Bibliographic Note
Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).
Citation Format(s)
How does Virtual Reality Matter? Evidence from an Online Real Estate Platform. / Yan, Zhenbin; Meng, Zixuan; Tan, Yong.
ICIS 2020 PROCEEDINGS. Association for Information Systems, 2020. (International Conference on Information Systems, ICIS - Making Digital Inclusive: Blending the Local and the Global).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
