How Do New Media Influence Youths’ Health Literacy? Exploring the Effects of Media Channel and Content on Safer Sex Literacy

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

6 Scopus Citations
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Original languageEnglish
Pages (from-to)354-365
Journal / PublicationInternational Journal of Sexual Health
Issue number4
Online published11 Dec 2018
Publication statusPublished - 2018


This study examines whether youths’ safer sex literacy and their intentions to share health-related information are affected by channel (websites vs. social networking sites) and content (fact-based vs. feeling-based content). A 2 x 2 factorial experiment with repeated measures was implemented in a large public university in Hong Kong. The results showed that website-based content facilitated respondents’ safer sex literacy and information sharing intentions more effectively than content based on social networking sites. The interaction effect suggests that feeling-based content yielded a stronger effect on information sharing intentions on the website than on the social networking site.

Research Area(s)

  • experiment, Health literacy, safer sex, social networking sites

Citation Format(s)