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How Do Different Types of Community Commitments Influence Brand Commitment? The Mediation of Brand Attachment

Ning ZHANG, Zhimin ZHOU, Chenting SU, Nan ZHOU

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

Conference

Conference2012 Annual Conference of China Marketing Science
PlaceChina
City大連
Period10/08/1212/08/12
Internet address

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