How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Author(s)

Original language	English
Publication status	Published - 21 Aug 2010

Title	2010 annual conference of Journal of Marketing Science
Place	China
City	Beijing
Period	21 - 22 August 2010

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Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(18c086f2-a561-460d-9f5e-4d4b7920b549).html

[ RIS ] [ BibTeX ]

How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms. / Zhou, Zhimin; SU, Chenting; Zhou, Nan.
2010. Paper presented at 2010 annual conference of Journal of Marketing Science, Beijing, China.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Zhou, Z, SU, C & Zhou, N 2010, 'How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms', Paper presented at 2010 annual conference of Journal of Marketing Science, Beijing, China, 21/08/10 - 22/08/10.

Zhou, Z., SU, C., & Zhou, N. (2010). How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms. Paper presented at 2010 annual conference of Journal of Marketing Science, Beijing, China.

Zhou Z, SU C, Zhou N. How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms. 2010. Paper presented at 2010 annual conference of Journal of Marketing Science, Beijing, China.

Zhou, Zhimin ; SU, Chenting ; Zhou, Nan. / How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms. Paper presented at 2010 annual conference of Journal of Marketing Science, Beijing, China.