How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 21 Aug 2010
Event	2010 annual conference of Journal of Marketing Science - Beijing, China Duration: 21 Aug 2010 → 22 Aug 2010

Conference	2010 annual conference of Journal of Marketing Science
Place	China
City	Beijing
Period	21/08/10 → 22/08/10

Other Access Options

@conference{18c086f2a561460d9f5e4d4b7920b549,

title = "How Do Brand Communities Translate into Brand Relationships? The Intermediate Mechanisms",

author = "Zhimin Zhou and Chenting SU and Nan Zhou",

year = "2010",

month = aug,

day = "21",

language = "English",

note = "2010 annual conference of Journal of Marketing Science ; Conference date: 21-08-2010 Through 22-08-2010",

}