How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 10 Aug 2012
Event	Journal of Marketing Science Annual Conference - Dalian, China Duration: 10 Aug 2012 → 12 Aug 2012

Conference	Journal of Marketing Science Annual Conference
Place	China
City	Dalian
Period	10/08/12 → 12/08/12

Other Access Options

@conference{a4bc0c0283734ed5970651498e057964,

title = "How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties",

author = "Zhigang Shou and Chenting SU and Nan Zhou",

year = "2012",

month = aug,

day = "10",

language = "English",

note = "Journal of Marketing Science Annual Conference ; Conference date: 10-08-2012 Through 12-08-2012",

}

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

TY - CONF

T1 - How Do Asymmetric Specific Investment Influence Relational Performance? The Mediation of Customized Contract and Embedded Ties

AU - Shou, Zhigang

AU - SU, Chenting

AU - Zhou, Nan

PY - 2012/8/10

Y1 - 2012/8/10

M3 - RGC 32 - Refereed conference paper (without host publication)

T2 - Journal of Marketing Science Annual Conference

Y2 - 10 August 2012 through 12 August 2012

ER -