TY - GEN
T1 - HOW BUYER EXPERIENCE IN ONLINE AUCTIONS AFFECTS THE DIMENSIONALITY OF TRUST IN SELLERS
T2 - 25th International Conference on Information Systems, ICIS 2004
AU - Chong, Bessie
N1 - Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].
PY - 2004
Y1 - 2004
N2 - In commercial transactions, trust in sellers (TIS) is the degree of trust that buyers bestow upon sellers. The existence and level of TIS is obviously a factor determining whether buyers will buy. TIS is particularly important in consumer-to-consumer e-commerce transactions, such as online auctions, which are characterized by anonymity and asymmetric product quality information. Given the importance of TIS, the dimensionality of the construct was investigated using confirmatory factor analysis, employing buyer experience as a mediator. The expectation was that experienced subjects (subjects who have made a bid) would have a more detailed, differentiated conceptualization of TIS than inexperienced subjects (subjects who have never bid before), but the opposite was found. This is tentatively ascribed to the halo/horns effect, well-known from the performance appraisal literature. The managerial implications of this result, its possible effects on buyers' purchase intentions, and directions for future research are discussed. © 2004, Association for Information Systems. All rights reserved.
AB - In commercial transactions, trust in sellers (TIS) is the degree of trust that buyers bestow upon sellers. The existence and level of TIS is obviously a factor determining whether buyers will buy. TIS is particularly important in consumer-to-consumer e-commerce transactions, such as online auctions, which are characterized by anonymity and asymmetric product quality information. Given the importance of TIS, the dimensionality of the construct was investigated using confirmatory factor analysis, employing buyer experience as a mediator. The expectation was that experienced subjects (subjects who have made a bid) would have a more detailed, differentiated conceptualization of TIS than inexperienced subjects (subjects who have never bid before), but the opposite was found. This is tentatively ascribed to the halo/horns effect, well-known from the performance appraisal literature. The managerial implications of this result, its possible effects on buyers' purchase intentions, and directions for future research are discussed. © 2004, Association for Information Systems. All rights reserved.
KW - e-commerce
KW - halo effect
KW - online auctions
KW - Trust
UR - https://www.scopus.com/pages/publications/78951481210
UR - https://www.scopus.com/pages/publications/78951481210#tab=impact
M3 - RGC 32 - Refereed conference paper (with host publication)
T3 - Proceedings of the International Conference on Information Systems, ICIS 2004
SP - 697
EP - 710
BT - Proceedings of the International Conference on Information Systems, ICIS 2004
PB - Association for Information Systems
Y2 - 12 December 2004 through 15 December 2004
ER -