TY - GEN
T1 - (Hidden) social influences in switching mobile service platforms
AU - Tuunainen, Virpi Kristiina
AU - Tuunanen, Tuure
AU - Nah, Fiona Fui-Hoon
N1 - Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].
PY - 2012
Y1 - 2012
N2 - During the past few years, the mobile industry has gone through a radical change from business focusing on excellence in device manufacturing and supply chain management to ecosystems around successful focal players, such as Apple and Google, controlling these service platforms. In order to compete in this environment, these firms need to understand what makes a consumer switch between these mobile service platforms. To that end, we conducted an inductive qualitative study with university students from Finland and USA as subjects (142 altogether), delving into how and why consumers switch mobile phones, and what are the factors affecting their decisions. Our results indicate that tacit, or hidden, social influences are emerging as important factors that are intertwined with both same- and cross-side network effects in the mobile service ecosystems. © 2012 ACM.
AB - During the past few years, the mobile industry has gone through a radical change from business focusing on excellence in device manufacturing and supply chain management to ecosystems around successful focal players, such as Apple and Google, controlling these service platforms. In order to compete in this environment, these firms need to understand what makes a consumer switch between these mobile service platforms. To that end, we conducted an inductive qualitative study with university students from Finland and USA as subjects (142 altogether), delving into how and why consumers switch mobile phones, and what are the factors affecting their decisions. Our results indicate that tacit, or hidden, social influences are emerging as important factors that are intertwined with both same- and cross-side network effects in the mobile service ecosystems. © 2012 ACM.
KW - consumer switching behavior
KW - mobile devices
KW - network effects
KW - services and service platforms
KW - social effects
UR - http://www.scopus.com/inward/record.url?scp=84866023413&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84866023413&origin=recordpage
U2 - 10.1145/2346536.2346593
DO - 10.1145/2346536.2346593
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9781450311977
T3 - ACM International Conference Proceeding Series
SP - 282
EP - 289
BT - ICEC 2012 - 14th Annual International Conference on Electronic Commerce
T2 - 14th Annual International Conference on Electronic Commerce, ICEC 2012
Y2 - 7 August 2012 through 8 August 2012
ER -
