Abstract
This chapter explores the interconnected discourses on health, health communication, development, sustainability, and globalization, and advocates for (a) a broader understanding of the role of communication to promote and sustain health behavior; (b) a broader social scientific approach to public health, a contemporary definition of health as a social construct and the social determinants of health with stronger emphasis on health policies and management such as governance, accountability, and leadership; and (c) strategic policy perspectives that deal with resource allocation, human resources and capacity building, enabling environments for health communication, and recognition of the value and contribution of health communication strategies to public health in a globalized world. Several challenges remain ahead for the health communication community, including practitioners, academics, and policy makers.
| Original language | English |
|---|---|
| Title of host publication | Strategic Urban Health Communication |
| Editors | Charles C. Okigbo |
| Place of Publication | New York, NY |
| Publisher | Springer New York |
| Pages | 143-158 |
| ISBN (Electronic) | 9781461493358 |
| ISBN (Print) | 9781461493341 |
| DOIs | |
| Publication status | Published - 2014 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being -
SDG 8 Decent Work and Economic Growth -
SDG 17 Partnerships for the Goals
Research Keywords
- Advocacy
- Communication strategies
- Community health studies
- Health communication
- Health policy and management
- HIV/AIDS
- Policies and planning
- Social change
- WHO
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