Harnessing the power of social media for creativity support : A three-pronged approach

The article reviews past approaches to creativity support, differentiating between computer centric and human centric approaches. It identifies shortcomings of past creativity support systems, to propose a new three-pronged approach for creativity support through social media. The approach suggests drawing on collective intelligence for need identification, idea generation, and idea evaluation. Focusing on innovation in business, the article demonstrates how knowledge and creativity can be extracted from social media to facilitate all three activities.