Harnessing collective intelligence of Web 2.0: Group adoption and use of Internet-based collaboration technologies

Along with the advent of Web 2.0, mass collaboration is of paramount importance in knowledge exploration and diffusion. However, the extent to which Internet-based collaboration technologies can be used to develop new knowledge and to leverage the wisdom of crowds heavily depends on the collective willingness to adopt such tools together. In this study, the adoption and use of instant messaging has been conceptualized as a group-referent intentional social action. The concept of ‘we-intention’, which refers to one's perception of the group acting as a unit, is the focus of our interest. The cognitive, affective and social dimensions that contribute to ‘we-intention’ to adopt and use instant messaging were investigated. A survey was conducted and the findings provided empirical evidence supporting the idea that cognitive, affective and social factors jointly lead to the development of we-intention. This study is expected to provide some useful insights to both researchers and practitioners. © 2012 Operational Research Society. All rights reserved.